'Be Kind Rewind' Site and Faux Trailers

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The official site for Michel Gondry’s Be Kind Rewind is up, and along with a few playful interactive features, it boasts a handful of low-faux trailers that demonstrate the film’s key drawing point – clumsily remade Hollywood hits.

In Be Kind, Mos Def stars as a mom and pop video store employee whose best friend, played by Jack Black, accidentally erases all of the store’s inventory through some magnetic hocus pocus – an unforeseen byproduct of a power plant sabotage scheme gone wrong. The duo devise a plan of sweding (a Gondryism describing the act of remaking something from scratch, on the cheap) remakes of the corner shop’s blockbuster titles to keep the money coming in. Danny Glover, Mia Farrow and Melonie Diaz also star in the film, to be released on January 25th, 2008.

Be Kind Rewind website

Trailers for the film, including reimagined promos for Ghostbusters, Robocop, Driving Miss Daisy, Rush Hour 2, and Boyz n the Hood.

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Posted by Ted Zee on November 25th 2007 | Home Page | 1 Comment Subscribe to this site's feed

One Response

  1. The Chutry Experiment » It's the End of the Semester as We Know It... Says:

    […] Z. has a link to the trailer for Michel Gondry’s latest film, Be Kind Rewind, which features Jack Black as […]

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