Big Screen Little Screen

Along with Iron Man, I am Legend, and Cloverfield - films that were recognized in Brandchannel’s fourth annual Brandcameo Product Placement Awards, Sex in the City’s wins for “Most Mouthwatering” (Luis Vuitton) and “The Perfect Fit” (Manolo Blahnik) led up to the unfortunately titled “Film Whore” Award win for the movie that “sold out” the most for product placement. The results came from an online survey of nearly 900 readers across 90 countries.

Broadchannel notes, “Sex and the City’s ‘Film Whore’ award reveals some gender bias, though maybe less than expected. Of the total number of men who voted for any of this category’s five films, 50 percent voted for Sex and the City, a percentage only slightly higher than all the demographic votes for this award. In fact, from a gender, age or profession perspective, Sex and the City received a high but demographically-equal 45 percent to 50 percent of the vote.”

No remarks from Broadchannel on how use of the term “whore” for a testosterone dominated field (with films like Transformers, American Gangster, Superbad, and The Dark Knight) may have skewed the results towards a Chic(k) Flick selection. However you dissect the picks, Don Draper would be beaming with product pushing pride. (via Defamer)